Local Legends presents

 

 

 

 

     Elvira: Local Host Goes National!

 

 

 

 

It's almost pointless to write anything about Elvira, so much has been written on her already. She truly has become the most successful of all the horror hosts and hostesses. Starting life out as a combination of Vampira and Seymour on Los Angeles station KHJ-channel 9 by answering an open casting call for a TV host. She had no idea at the time that it was for a horror host. Busty, redheaded pin-up Cassandra Peterson might have seemed like the last applicant for the job of LA's newest horror hostess.

KHJ hired her just as bad movie watching was reaching a kind of apex among TV viewers in Los Angeles during the late 1970's-early 1980's. Elvira's timing (and good looks) certainly helped it along.

Elvira started having a large local following right from the start. Movie Macabre Lovers watched each week as she lampooned not only movies but herself as well.

 

 

 

As a local hostess, (and KHJ employee) the costume wasn't always quite as well crafted as it would become right before she was syndicated. (I remember going to see her at the USC show (see pic below) and feeling sorry for her because the costume she was wearing was really shaggy.) but generally her look has always stayed the same (give or take a wig change and better made costumes). She made local appearances and in general caused quite a stir in the LA area.

There hadn't been a popular Horror Host for quite some time adding more fuel to the Elvira fire. Her 3-d movie segment was so highly rated and the sales of the 3-d glasses were so hot that Cassandra herself stated that she wished she had been able to make money on that venture. Not owning the rights to Elvira at the time, she lost out on some big financial rewards.

She set her sights on capturing the rest of the nation after winning a legal battle with KHJ concerning copyright control over character ownership. Later in the 1980's she was sued by Vampira (Maila Nurmi) for copying her 1954 TV show. Elvira's show from set to concept, very closely resembled Vampira's show although the writing content was indeed different. An out of court settlement was to be reached but Maila never followed up on it. On Elvira's first season she had one of 1970's LA Horror Host Seymour writers doing scripts for Elvira.

Here's our Mistress of the Macabre, before she became the one-woman industrial force.

 

 

 

 

 

The Mistress starts out.

 

 

 

 

 

 

 

 

Personal appearances!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elvira causes a near riot at 7/ll stores in LA with her 3d!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elvira's success seemed assured. Cassandra comes out from behind the pre-jiffy pop Elvira hair. Still the best of all her wigs!

 

 

 

 

 

 

 

 

Paper Moon card line from 1982

A black Christmas? Later card with new costume (much better!) and jiffy wig (not so hot).

 

 

 

Rare Winkie type card. Note: second picture you could see when you tilt the card is right behind main image.

 

 

 

 

Rare magazine called THE RAG. Throw away mouthpiece magazine for the then hip radio station KROQ. Elvira/Cassandra plays DJ for awhile.

 

 

 

 

 

 

 

Cassandra Left; Elvira with DJ Freddie Snakeskin on the right.

 

 

 

 

By this time Cassandra tried to get away from the Elvira persona and expose her audience to the real Cassandra Peterson.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elvira left; Right: Cassandra and Rodney ROQ out.

 

 

 

 

 

 

 

 

 

 

 

This hasn't been seen since the very early 80's; Elvira introduces VILLAGE OF THE GIANTS! Click on the links below. (You must have Real Media to view the clips.)

 

 

 

 

ELVIRA 1

 

ELVIRA 2

 

 

ELVIRA 3

 

ELVIRA 4

 

 

ELVIRA 5

 

ELVIRA 6

 

 

ELVIRA 7

 

ELVIRA 8

 

 

ELVIRA 9

 

 

 

 

 

 

 

 

 

 

 

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